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Issue Title
 
Vol 32, No 2 (2022) Viral marketing as the main type of internet marketing Abstract  PDF (Українська)
Tetiana Yanchuk, Daria Horelova
 
Vol 25, No 2 (2016) Application of integrated approach to marketing communications of sporting goods enterprises Abstract  PDF (Українська)
Larysa Olehivna Tsetnar
 
Vol 27, No 1 (2017) Modern concepts of enterprise marketing management Abstract  PDF (Українська)
Inna Petrivna Chajka
 
Vol 13 (2013) Integrated marketing communications in tourism industry: theory and methods of forming Abstract  PDF (Українська)
Tetiana Bronislavivna Samonova
 
Vol 32, No 3 (2022) Peculiarities of the marketing strategy of higher educational institutions Abstract
Nataliia Mykhailyk
 
Vol 29, No 1 (2019) Internet Research of Communication Activity of Ukrainian Urban Public Transport Service Providers Abstract  PDF (Українська)
Tetiana Borysova, Grygorii Monastyrskyi, Anton Krulevskyi
 
Vol 15, No 1 (2014) The tools for managing the marketing potential of the territory Abstract  PDF (Українська)
Ilona Serhiivna Nadenko
 
Vol 32, No 1 (2022) Marketing strategies of insurance companies under digitalization: modern practice and prospects of development Abstract  PDF (Українська)
Nataliia Prykaziuk, Kateryna Marchenko
 
Vol 32, No 2 (2022) Information and analytical provision of ecological marketing in the management system of agricultural enterprises Abstract  PDF (Українська)
O. Varchenko, I. Artimonova, I. Herasymenko, O. Varchenko
 
Vol 28, No 1 (2018) Social Media Marketing as the instrument of promotion of enterprises as transport services providers Abstract  PDF (Українська)
Hryhoriy Leonardovych Monastyrsky, Liuba Yaroslavivna Turchyn
 
Vol 13 (2013) Functioning of the mobile (off-wire) internet in Ukraine on the example of the telesystems of Ukraine «People Net» Abstract  PDF (Русский)
Volodymyr Petrovych Kolesnikov, Danyil Serhiiovych Ursul
 
Vol 23, No 1 (2016) Main trends of communicational channels on innovative goods market Abstract  PDF (Українська)
Олег Андрійович Легкий, Олександра Богданівна Марцінковська
 
Vol 14, No 1 (2013) Application of the concept of regional marketing to manage socio-economic development of the region Abstract  PDF (Українська)
Аrtem Oleksandrovych Kolomytsev
 
Vol 27, No 3 (2017) Strategy and mechanisms of promotion of goods in the system of marketing of food enterprises Abstract  PDF (Українська)
L. M. Naumova, O. V. Naumova, M. O. Vargatyuk
 
Vol 32, No 2 (2022) Key aspects of pricing as an element of enterprise marketing policy Abstract  PDF (Українська)
Olga Mogilevska, Anna Slobodyanyk, Olga Danilevska-Zhugunisova
 
Vol 22, No 2 (2015) Statistical component in diagnostics of change management at metallurgical enterprises Abstract  PDF (Русский)
Andriy Mykolayovych Glushchenko
 
Vol 14, No 3 (2013) Scientific-methodological approaches to formation mechanism of international marketing management at airports Abstract  PDF (Українська)
Olexandr Markovych Klionskyi
 
Vol 13 (2013) Basic methods of informational asymmetry elymination: microeconomic level Abstract  PDF (Українська)
Olena Anatoliivna Kryvoshyia, Olena Yakivna Bazilinska
 
Vol 18, No 3 (2014) Organization of marketing activities in agricultural enterprises Abstract  PDF (Українська)
V. V. Lahodiienko
 
Vol 26, No 1 (2016) Χ2- clustering method in the problems of marketing Abstract  PDF (Українська)
Oleksandr Hryhorovych Khanin
 
Vol 28, No 3 (2018) Analysis of marketing activity and communication policy of car service enterprises of Ukraine Abstract  PDF (Українська)
Olena Mykhailivna Lozhachevska, Ruslan Volodymyrovych Hryhorenko
 
Vol 18, No 3 (2014) Methodological approaches to assessment of marketing activity of enterprises of agri-food sector Abstract  PDF (Українська)
T. V. Shtuchka
 
Vol 31, No 4 (2021) Market assessment of problems in the system of medical services in the context of healthcare reform in Ukraine Abstract  PDF (Українська)
Svitlana Kovalchuk, Vasyl Matviyiv
 
Vol 16, No 2 (2014) Determination of the effectiveness of air enterprise marketing activity at the modern market of air transportation Abstract  PDF (Українська)
A. V. Nepop
 
Vol 27, No 1 (2017) Development of system of food marketing in sphere of regional agrarian business Abstract  PDF (Українська)
Alla Mykolaivna Uzhva
 
Vol 32, No 1 (2022) Trends and orientires of brand development of pharmaceutical companies in Ukraine Abstract  PDF (Українська)
Halyna Yamnenko
 
Vol 28, No 1 (2018) Strategic development mechanism of the franchising brand Abstract  PDF (Українська)
Yanina Viktorivna Lisun
 
Vol 29, No 4 (2019) Investment marketing strategy for diversified enterprises Abstract  PDF (Українська)
Oleksandr Kalinin
 
Vol 21, No 2 (2015) Principles of marketing of relationship of engineering companies innovative projects Abstract  PDF (Українська)
Natalia Borysivna Kolotova
 
Vol 32, No 1 (2022) Marketing research of vegetable markets in Ukraine and the world Abstract  PDF (Українська)
Alla Humeniuk, Olena Garmatyuk
 
Vol 24, No 2 (2016) Analysis of efficiency of enteprise sales activity Abstract  PDF (Українська)
Iryna Volodymyrivna Spilnyk, Olha Mykhajlivna Zahorodna
 
Vol 14, No 1 (2013) Analysis of the dynamics of price changes in food marketing chaines in Ukraine Abstract  PDF (Українська)
Vasyl Fedorovych Shukalovych
 
Vol 22, No 2 (2015) Analysis of management marketing activities resource potential of construction companies in Ukraine Abstract  PDF (Українська)
Olha Oleksandrivna Seleznova
 
Vol 27, No 4 (2017) Formation and evaluation of complex of innovative marketing at the enterprise Abstract  PDF (Українська)
Nazar Yaroslavovych Marchyshyn
 
Vol 31, No 1 (2021) Consumer behavior management as a marketing tool to increase the economic efficiency of tour enterprises Abstract  PDF (Українська)
Nataliia Bogdan, Iuliya Krasnokutska, Dmytro Sokolov
 
Vol 16, No 2 (2014) Theoretical bases of application of diagnostic function in analysis of marketing activity of enterprise Abstract  PDF (Українська)
Oleksandr Anatoliyovych Nadvynychnyi
 
Vol 27, No 3 (2017) Economic and mathematical multifactor model of the development of the transportation system of the city Abstract  PDF (Українська)
Tetiana Mykhailivna Borysova
 
Vol 29, No 1 (2019) Theoretical aspects of determining the essence of a benchmarking category Abstract  PDF (Українська)
V. Negodenko, M. Vargatiuk, M. Shcherbata
 
Vol 28, No 1 (2018) Implementation of the marketing information system into the activity of service companies Abstract  PDF (Українська)
Kateryna Andriivna Kompanets
 
Vol 31, No 3 (2021) Marketing aspects of providing medical services in public healthcare institutions of Ukraine Abstract  PDF (Українська)
Svitlana Kovalchuk, Vasyl Matviiv
 
Vol 14, No 1 (2013) Role of international marketing in a globalized economy while forming of economic security Abstract  PDF (Українська)
Oksana Viktorivna Ilienko
 
Vol 19, No 3 (2015) The necessity for implementation of a marketing mechanism innovation development in enterprises Abstract  PDF (Українська)
Lyudmyla leksandrivna Lomovskykh
 
Vol 31, No 2 (2021) Formation of marketing communicative policy of tourist enterprises in the conditions of digital communications development Abstract  PDF (Українська)
Rostyslav Baran
 
Vol 16, No 2 (2014) Assessment of the effectiveness of marketing management of enterprises` innovative activity Abstract  PDF (Українська)
Anzhelіka Volodymyrivna Balabanyts, Olena Volodymyrivna Voyevodzynska
 
Vol 15, No 3 (2014) Determination of factors of competitiveness of enterprises producing concrete Abstract  PDF (Українська)
Iryna Anatoliivna Pedko
 
Vol 18, No 3 (2014) Theoretical bases of adaptation of marketing processes in modern food industry Abstract  PDF (Українська)
Stanislav Anatoliyovych Buhayenko
 
Vol 17, No 3 (2014) Importance of marketing activity for companies of agri-food sector Abstract  PDF (Українська)
T. V. Shtuchka
 
Vol 27, No 4 (2017) Cluster analysis of marketing internet activity of industrial goods enterprises Abstract  PDF (Українська)
Yuriy Olehovych Punin
 
Vol 31, No 3 (2021) Investment support for the development of the tourist industry in the system of tasks of the regional marketing Abstract  PDF (Українська)
Nataliia Bogdan, Iuliya Krasnokutska
 
Vol 21, No 2 (2015) Features of mechanism of marketing information system of the construction materials manufacturers Abstract  PDF (Українська)
Iryna Anatoliyivna Ped'ko
 
Vol 17, No 3 (2014) The grounding of necessity of specialisation of marketing activity in the food industry Abstract  PDF (Українська)
Stanislav Anatoliyovych Buhayenko
 
Vol 20 (2015) Statistical analysis of catering and trade franchising in Ukraine Abstract  PDF (Українська)
Yanina Viktorivna Lisun
 
Vol 17, No 2 (2014) Analysis of production and marketing activities in enhancing the competitiveness of enterprise Abstract  PDF (Українська)
Iryna Volodymyrivna Spilnyk, Olha Mykhaylivna Zahorodna
 
Vol 21, No 2 (2015) Content marketing: problems of finding new techniques for attracting customers Abstract  PDF (Українська)
Sofiia Oleksiivna Sapihura
 
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